Background Information
This web service provides an opportunity to compare the profitability of agricultural enterprises that sell agricultural products directly to consumers with those using conventional marketing channels, from 2015 onwards.
The results are based on the farm-level profitability bookkeeping data maintained by Natural Resources Institute Finland (Luke), which includes approximately 700 agricultural and horticultural enterprises annually. Of these, around 50 enterprises engage in direct food sales each year.
The service consists of two parts:
1. Standard reports for the time series starting from 2015 and for individual accounting years include income statements, balance sheets, key financial ratios, and the main income and profitability indicators for farms engaged in direct sales and for other farms. Results are available by production line, support region, and size class.
2. In the "Own Criteria" section, users select their preferred report and up to four classification variables. The system then calculates results for the farm groups defined by these selections. The direct sales classification is mandatory. All tables in the system are generated in real time.
The results are unweighted group averages for both farms engaged in direct sales and farms using conventional marketing channels.
Consequently, the profitability results cannot be generalized to represent all farms in Finland. Due to the absence of weighting, the results are also not directly comparable with those presented in the EconomyDoctor Agriculture and Horticulture online service, whose weighted results are representative of the sector. ________________________________________
Producers of the EconomyDoctor direct sales in agriculture service:
Web service, calculation and reporting system implementation
Luke Statistical Services / Arto Latukka
Sybase database systems
Luke Statistical Services / Jukka Tauriainen, Heikki Mäkinen
Martti Data Entry and Bookkeeping Software
Luke Statistics Services / Sami Chaudhary, Olli Rantala
Collection and recording of profitability bookkeeping data
ProAgria Centres and the Finnish Glasshouse Growers' Association
Validation and processing of profitability bookkeeping data
Luke Statistical Services / Heikki Mäkinen, Arja Jauhiainen, Elina Kohonen, Kirsi Salminen, Jenni Rinta-Piirto, Saara Mikkola
Internet user interface of the web service
Luke Statistical Services / Jussi Iltanen, Gökce Koc
Visual design of the service
Sofis Design Ltd Project funded by the Ministry of Agriculture and Forestry Project: Incorporating Direct Sales into the Farm Accountancy Data Network (FADN) and EconomyDoctor Systems, 2016-2017.
taloustohtori.luke.fi/suoramyynti
taloustohtori.luke.fi/sv/direktforsaljning
taloustohtori.luke.fi/en/direct-selling
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